Energizing Digital Platforms

Sherry L. Hall, CSM, CSPO

Technology-based media fascinated Sherry early in her career when she worked as a marketing and public relations manager for a Chicago-based company that produced broadcast commercials shot on video and film, infomercials, television shows, corporate and education interactive videos, and pioneer 3D animation projects.


A few years later, Sherry discovered AOL and began applying her writing skills by weaving fanciful stories for her virtual “buddies”. She was also an early subscriber of Internet Relay Chat (IRC), an open protocol using TCP, for online games.


Sherry then transitioned to the health care industry, becoming a marketing and business development director. She continued on this path for the next 15 years, working for several Fortune-listed health care providers. She interfaced with health care software developers as they created Beta platforms, which were capable of tracking and trending consumer demographics and market data.


With continuous advancements being made in clinical software and health care data analytics, Sherry refined her skills in market analysis, feasibility, predictive modeling and more. She also secured contracts for health care software solutions, and trained both clients and internal marketing teams on the technology. As software functionality expanded, so did Sherry’s role as she worked with several providers of today’s Electronic Health Record (EHR) systems in their early years of development.


In her spare time, Sherry began consulting with her health care center clients, which served as the inspiration for forming her own company. She was eager to apply her skills and education to address her growing attraction to new technology and innovation, which led her to incorporate her first company, Pulse Point Marketing.


Interested in learning more about Agile methodologies used by software developers, Sherry became a Certified ScrumMaster (CSM) and a Certified Scrum Product Owner (CSPO). She is working toward becoming a Project Management Institute - Agile Certified Practitioner (PMI-ACP). A graduate of the University of Louisville, Sherry earned a B.A.S. in Communications and an A.A.S. in Interior Design.


Sherry is dynamic, engaging, highly organized, inquisitive, equally analytical and creative, and attentive to the needs of her clients.

Sherry Hall, CSM, CSPO